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Innovative Marketing Campaign Channeled Exclusively through Digital Media to Support September 19 Mayweather vs. Marquez Welterweight Fight

Innovative arrangement combines leading Hispanic companies in an integrated, multimedia marketing campaign for highly anticipated boxing match. Campaign is focused exclusively on a robust boxing microsite containing sweepstakes, blogs, videos, profiles, updated news, polls, texting and SMS modules.

NEW YORK--(Business Wire)--

ImpreMedia, the nation`s No.1 Spanish-language online and print news publisher, Mayweather Promotions and Golden Boy Promotions have partnered to develop an unprecedented multimedia program for the welterweight fight between Floyd Mayweather and Juan Manuel Marquez entitled MAYWEATHER vs., MARQUEZ: "Number One/Número Uno," (www.numberonenumerouno.com) and scheduled to take place Saturday, September 19, 2009 at the MGM Grand in Las Vegas and broadcast live on HBO Pay-Per-View beginning at 9pm ET/6pm PT.

ImpreMedia has created a destination microsite (http://boxeo.impre.com) that will provide fight coverage and engage its online boxing enthusiasts through compelling digital offerings including: intimate boxer profiles, updated fight, boxer and event news and a sweepstakes event that provides a pair of tickets to the fight in Las Vegas, roundtrip airfare, hotel accommodations, access to the weigh-in and press conference.

Additionally, the microsite will offer a countdown clock, photo gallery, a link to a blog written by award-winning impre.com sports editor Rafael Ramos Villagrana, polling opportunities for users to vote on who they think will win the fight as well as texting and a SMS sign up module for phone alerts.

SMS alerts will also be sent to users with a message pertaining to the fight.

"Hispanics are avid users of digital media, particularly for mobile usage and are large consumers of boxing content - be it online, on TV, in movie theatres and via mobile. We recognize their enthusiasm, as does Mayweather Promotions and Golden Boy Promotions, and have created a comprehensive microsite with extensive elements that will entertain and provide all the relevant news and information about the Mayweather vs. Marquez bout across platform," said Arturo Duran, CEO of ImpreMedia Digital.

Mayweather, a superstar fighter who is undefeated in his professional boxing career (39-0, 25 KOs) is coming out of a 19-month retirement to fight Marquez (50-4-1, 37 KOs). The September 19 date was selected in conjunction with Mexican Independence Day, traditionally a big boxing weekend for the Hispanic community.

"ImpreMedia has unparalleled editorial integrity and exceptional digital assets to really engage the Hispanic boxing community and help us promote the fight, as they have done for us so successfully in the past," said Richard Schaefer, CEO of Golden Boy Promotions. "We have collaborated on a multifaceted platform that will offer a rich experience for the boxing audience while stimulating demand for this bout."

"This innovative, turnkey marketing campaign demonstrates how ImpreMedia`s communication capabilities extend far beyond print. Our digital platform can provide users with impactful news and information about subjects that matter most to them and helps marketers reach that audience with unique content that engages them with their brand," said Arturo Duran.

Mayweather vs. Marquez: "Number One/Numero Uno," is promoted by Mayweather Promotions and Golden Boy Promotions in association with Marquez Boxing Promotions and is sponsored by Cerveza Tecate, AT&T, Quaker State, Dewalt Tools, Affliction Clothing and Southwest Airlines. The 12-round bout will take place Saturday, Sept. 19 at MGM Grand in Las Vegas, Nev. and will be produced and distributed live on HBO Pay-Per-View beginning at 9 p.m. ET/6 p.m. PT.

About ImpreMedia:

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia`s multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal http://www.impre.com and its McClatchy partners. 30% of all U.S. Hispanic adults use an ImpreMedia product. The company is also the nation`s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.

ImpreMedia portals and publications websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com/, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.

About Golden Boy Promotions:

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. Golden Boy Promotions is one of boxing`s most active and respected promoters, presenting shows in packed venues around the United States on networks such as HBO, HBO Latino, HBO Plus, TeleFutura, SHOWTIME, Versus and ESPN.

For ImpreMedia Inquiries:
Soizic Sacrez, Director of Marketing, ImpreMedia Digital
212-807-4611
soizic.sacrez@impremedia.com

OR

For Golden Boy Promotions/Mayweather Promotions Inquiries:
Golden Boy Promotions
Ramiro Gonzalez/Monica Sears, 213-489-5631
Swanson Communications/Mayweather Promotions
Kelly Swanson/Jeremy Silkowitz, 202-783-5500

Source: reuters.com

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